Monday, September 10, 2012

The Electronics of Advertising - Part Eight

Social Media - Twitter

        The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too. Social media makes the transfer of text, photos, audio, video and information in general increasingly flowing among internet users. Platforms like Twitter, Facebook and LinkedIn have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. Social Media has relevance not only for regular internet users, but business as well. There are numerous social media sites in the world of cyberspace but I will talk about three of the main ones here.


        What it is: Twitter is a social site designed to let people share short messages, up to 140 characters, called “tweets” with others.

        How to use it: To get started, you must open a free Twitter account and create a Twitter name at Now decide what the purpose of your Twitter account is going to be. This will allow you to post Tweets that are focused and based upon the purpose of your Twitter Time-line. Let’s say that your Twitter account’s purpose is to share tips about using and buying recycled automobile parts. Now you have a focus and therefore your followers will know in advance that your Tweets will be about recycled parts. If you write great Tweets your followers will tell their friends about your Twitter account.

        How to get Twitter followers: There are three basic ways. First, publicize to your existing market your Twitter name. The second way is called “hashtags” which you would use anywhere in your Tweet. A hashtag is a #sign with a series of words with no spaces. Example: #usedautoparts. It is a way to categorize your tweets and reach a market searching for something in specific. A third way is to find and communicate with your desired market. Example, if you have used Honda parts, you would communicate with people who are Honda enthusiasts. You could look for those in a Google search or look for #Honda. A great book to read that will help you get you up to speed is, “Twitter Power: How to Dominate Your Market One Tweet at a Time” by Joel Comm.

Next post I will talk about facebook

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