Monday, September 3, 2012

The Electronics of Advertising - Part Seven


QR CODE

        What is it: QR Code, which is an abbreviation for quick response code is new kind of two-dimensional bar code invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. You’ve probably seen them appearing on just about everything, added to business cards, coupons, magazine articles, freeway signs and even printed on the side of busses. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, watch a video, or open a web page in the telephone’s browser. QR Codes may also be linked to a location to track where a code has been scanned.

        How to use it: Print it on just about any object about which users might need information. Have your code link to a coupon, Facebook, Twitter, YouTube, or Website. Where do you get QR codes? You can find and download a free QR code generator online and create them yourself. Do a Google search to find one.

Next post I will talk about Twitter


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