Monday, September 24, 2012

The Electronics of Advertising - Part Ten


        What is it? LinkedIn is a social networking website just like Facebook and Twitter but more focused on business and professional point of view. It is very popular in the business world and users connect to their colleagues or even represent their portfolio and resume in this website. LinkedIn allows you to create a personal profile where you can promote your skills, knowledge and experience while allowing you to connect with professionals in your field in order to do business. As you build your profile you can request and receive recommendations from people who you have done business with in the past (colleagues, business acquaintances, clients etc). These recommendations add value to your online resume just like letters of recommendation and testimonials and will help build trust in what you have to offer.

        How to use it: To get started go to and follow the instructions. One of the most important parts of LinkedIn is your profile. It’s important to be sure that your LinkedIn profile is complete and includes detailed information about your skills and experience. That’s what you use to connect with people in your network and is how you get found. Here are tips for how to make your LinkedIn profile stand out from the crowd. Your profile should have all the same information that is on your resume including your qualifications, your experience, and your skills. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities. You can add a photo (a headshot) to your LinkedIn profile. Be sure the photo represents the professional you and isn't too casual. Besides your personal profile you should create a company profile as well which will list everyone who works there as well as something about the company. Setting up your business as a “company” on LinkedIn isn’t going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal. You can embed banner images and videos in your company page, as well as feed your blog posts and tweets. You can also feature your products on your page and seek recommendations for them. That’s a kind of social proof that only enhances your credibility. Don’t forget to make your profile public – that’s how the world can find it. Also, customizing your URL will give you a link that’s easy to share.

        Whether you are a large company or small, you should be using every form of electronic advertising you can to promote your business. The good news is that most of it is free.

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