Monday, August 6, 2012

The Electronics of Advertising - Part Three


        I speak with recyclers all the time who tell me they don’t know anything about computers or the other types of electronic technology that goes along with them. Many say they don’t understand how it can help them sell auto parts and they quite frankly don’t want to be bothered with them. I assure them that it is the way many consumers in this present age prefer to buy their parts these days. And if they want to continue to grow their auto recycling business for very long into the 21st century, they too MUST get up to speed with electronic technology as quickly as they can. Over the past few blogs I've been covering the basics of electronic advertising with short descriptions of methods and how to use them. This week, websites and the world wide web.

        What is it? Essentially, a website is a collection of documents known as WebPages that contain information: images, words, digital media, and the like. A web page is what you see on the screen when you type in a web address, click on a link, or put a query in a search engine. The main page in a website is called a homepage, and other pages in a website are called subpages. These are connected by hyperlinks, which are spots on a page (usually text or images) that, when clicked, take the user to different location. This can be another subpage, another location on the same page, or another website altogether. WebPages are stored on a server, which is a network of computers (the World Wide Web) designed to store websites. Server space is sold and maintained by hosting providers. Hosting your website on a server ensures that your website is open to the public.

        How to use it? Think of your website as your online brochure, catalog and/or store that stays open 24/7, 365 days of the year. You can have a simple site that provides visitors with phone numbers and some basic information about your business such as what you sell, your warranty information, where you deliver to and how you ship. Or you can have a site with more bells and whistles that will allow visitors to search for parts at your site and even place orders on the spot instantly using a credit card or an online payment service. Where to get a website setup? There are many companies providing different levels of web design service but I would caution you not to grab just anybody to do a site for you because you could pay a lot of money and still not get what you expect or need. Get someone who specializing in sites for auto recyclers with a track record of satisfied customers within the industry. Ask them for a list of clients that you can call and speak to. You can also check with non competitor friends who are already setup with the kind of system you’d like and use the same designer for your site.

Next post will be about blogging

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