Monday, August 27, 2012

The Electronics of Advertising - Part Six


TEXTING

        What is it: You need a person’s phone number for a text message. Text messaging, or texting, is the exchange of brief written text messages between two or more mobile phones or fixed or portable devices, over a phone network. You can also use texting to send images and sound bites (short recorded messages). Texting is different from IM (instant messaging), but similar to email in that you are sending a message to an inbox to be read later.

        How to use it: Text messages can be used to interact with automated systems for ordering items from certain product/service providers, for communicating directly with a client in real time, and for marketing by sending either promotional content or discount coupons via text format directly to individuals.

Next post I will describe QR Codes
(also known as Quick Response Codes)

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