Monday, August 13, 2012

The Electronics of Advertising - Part Four

BLOGGING

        The truth is, most auto recyclers are still not taking advantage of electronics advertising methods to sell parts and they should be. This series about electronic advertising is being addressed to help get automotive recyclers up to speed with the basics.I've already covered a few electronic methods already in the last few posts (look at past blogs to see them). And there are several more methods to go before I move on to something else.

        What you are reading here is my recycling tips blog so it almost seems like a moot point to talk about it. But, blogging is a great way to electronically advertise in today's world of modern communication, so here we go with the subject of blogging.

        What is it: A blog (the word is derived from web log) is basically a website of information such as a journal, arranged in chronological order from the most recent post or entry at the top and the oldest towards the bottom. Blogs are written by one or more persons and are usually updated regularly. Blogs are often, but not always, written on a particular topic. There are blogs written on about every topic you can think of. Blogs are used to explain things, to share ideas, and to bring people of similar interest together. Blogs are a place to share your passion. Whole blog communities have sprung up around mutually shared topics putting people into contact with each other in relationships where they can learn, share ideas, make friends with and even do business with people with similar interests from around the world.

        How to use it: Unlike websites, which are static, blogs allow interaction between you and your readers. You can set up a blog site using the free version of www.blogger.com to get started. Blogs have a commenting function that you must turn on. Constant interaction with your readers causes a feeling of community that you can use to promote your business, products and services.

Next blog will be about Instant Messaging (IM)

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