Monday, August 20, 2012

The Electronics of Advertising - Part Five

INSTANT MESSAGING (IM)

        What is it? Instant messaging or IM, refers to the sending and receiving of text-based messages in a synchronous manner between two people or a group of people, usually as part of a social network such as Facebook. IM messages usually have both parties connected “now”… and you can have more of a conversation. IM basically offersreal-time direct written language-based online chat. It may address point-to-point communications as well as multicast communications from one sender to many receivers. More advanced instant messaging allows enhanced modes of communication, such as live voice or video calling, video chat and inclusion of hyperlinks to media.

        How to use it: You sign into a program (aol, yahoo, msn…) and send a message to a person’s screen name with your screen name. With IM, you type a quick message, hit “send” and a few seconds later, your message pops up on the recipient's screen. Along with eliminating the lag in e-mail response time, IM cuts out the necessary “chit chat” of a phone call and often lets you avoid the tiresome game of voicemail tag. In short, IM is a superb way to quickly communicate with a colleague, partner or supplier. It helps you instantly respond to customer requests.

Next Post is about Texting

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