Monday, August 27, 2012

The Electronics of Advertising - Part Six


        What is it: You need a person’s phone number for a text message. Text messaging, or texting, is the exchange of brief written text messages between two or more mobile phones or fixed or portable devices, over a phone network. You can also use texting to send images and sound bites (short recorded messages). Texting is different from IM (instant messaging), but similar to email in that you are sending a message to an inbox to be read later.

        How to use it: Text messages can be used to interact with automated systems for ordering items from certain product/service providers, for communicating directly with a client in real time, and for marketing by sending either promotional content or discount coupons via text format directly to individuals.

Next post I will describe QR Codes
(also known as Quick Response Codes)

Monday, August 20, 2012

The Electronics of Advertising - Part Five


        What is it? Instant messaging or IM, refers to the sending and receiving of text-based messages in a synchronous manner between two people or a group of people, usually as part of a social network such as Facebook. IM messages usually have both parties connected “now”… and you can have more of a conversation. IM basically offersreal-time direct written language-based online chat. It may address point-to-point communications as well as multicast communications from one sender to many receivers. More advanced instant messaging allows enhanced modes of communication, such as live voice or video calling, video chat and inclusion of hyperlinks to media.

        How to use it: You sign into a program (aol, yahoo, msn…) and send a message to a person’s screen name with your screen name. With IM, you type a quick message, hit “send” and a few seconds later, your message pops up on the recipient's screen. Along with eliminating the lag in e-mail response time, IM cuts out the necessary “chit chat” of a phone call and often lets you avoid the tiresome game of voicemail tag. In short, IM is a superb way to quickly communicate with a colleague, partner or supplier. It helps you instantly respond to customer requests.

Next Post is about Texting

Monday, August 13, 2012

The Electronics of Advertising - Part Four


        The truth is, most auto recyclers are still not taking advantage of electronics advertising methods to sell parts and they should be. This series about electronic advertising is being addressed to help get automotive recyclers up to speed with the basics.I've already covered a few electronic methods already in the last few posts (look at past blogs to see them). And there are several more methods to go before I move on to something else.

        What you are reading here is my recycling tips blog so it almost seems like a moot point to talk about it. But, blogging is a great way to electronically advertise in today's world of modern communication, so here we go with the subject of blogging.

        What is it: A blog (the word is derived from web log) is basically a website of information such as a journal, arranged in chronological order from the most recent post or entry at the top and the oldest towards the bottom. Blogs are written by one or more persons and are usually updated regularly. Blogs are often, but not always, written on a particular topic. There are blogs written on about every topic you can think of. Blogs are used to explain things, to share ideas, and to bring people of similar interest together. Blogs are a place to share your passion. Whole blog communities have sprung up around mutually shared topics putting people into contact with each other in relationships where they can learn, share ideas, make friends with and even do business with people with similar interests from around the world.

        How to use it: Unlike websites, which are static, blogs allow interaction between you and your readers. You can set up a blog site using the free version of to get started. Blogs have a commenting function that you must turn on. Constant interaction with your readers causes a feeling of community that you can use to promote your business, products and services.

Next blog will be about Instant Messaging (IM)

Monday, August 6, 2012

The Electronics of Advertising - Part Three


        I speak with recyclers all the time who tell me they don’t know anything about computers or the other types of electronic technology that goes along with them. Many say they don’t understand how it can help them sell auto parts and they quite frankly don’t want to be bothered with them. I assure them that it is the way many consumers in this present age prefer to buy their parts these days. And if they want to continue to grow their auto recycling business for very long into the 21st century, they too MUST get up to speed with electronic technology as quickly as they can. Over the past few blogs I've been covering the basics of electronic advertising with short descriptions of methods and how to use them. This week, websites and the world wide web.

        What is it? Essentially, a website is a collection of documents known as WebPages that contain information: images, words, digital media, and the like. A web page is what you see on the screen when you type in a web address, click on a link, or put a query in a search engine. The main page in a website is called a homepage, and other pages in a website are called subpages. These are connected by hyperlinks, which are spots on a page (usually text or images) that, when clicked, take the user to different location. This can be another subpage, another location on the same page, or another website altogether. WebPages are stored on a server, which is a network of computers (the World Wide Web) designed to store websites. Server space is sold and maintained by hosting providers. Hosting your website on a server ensures that your website is open to the public.

        How to use it? Think of your website as your online brochure, catalog and/or store that stays open 24/7, 365 days of the year. You can have a simple site that provides visitors with phone numbers and some basic information about your business such as what you sell, your warranty information, where you deliver to and how you ship. Or you can have a site with more bells and whistles that will allow visitors to search for parts at your site and even place orders on the spot instantly using a credit card or an online payment service. Where to get a website setup? There are many companies providing different levels of web design service but I would caution you not to grab just anybody to do a site for you because you could pay a lot of money and still not get what you expect or need. Get someone who specializing in sites for auto recyclers with a track record of satisfied customers within the industry. Ask them for a list of clients that you can call and speak to. You can also check with non competitor friends who are already setup with the kind of system you’d like and use the same designer for your site.

Next post will be about blogging