First, understand that the better you get to know your customers at a personal level, the better you will learn how to serve them and the better you will know how to make sales to them. By the way, this is why the first tip I gave in the “poor boy marketing tips” series was a directive to simply phone your customers and ask them two questions, “How’s your business?” and “Do you need anything?” That powerful tip, which studies have proven to increase your business by 30% or more in a single month, works because it is all about the customer. It asks, “How is THEIR business?” and “do THEY need anything?”
So, begin to see your customers through their eyes. Discover what to put in your advertising that will speak directly to THEIR personal needs. Remember that most advertising fails simply because it does not directly and boldly address what the customer wants and needs. And understand that the best way to find that out is to come right out and boldly ask them!