Tuesday, March 8, 2011

Send Post Cards

This is an easy way to get an offer into the mail quickly and cheaply. Perhaps you want to show a list of your new arrivals to a selected group of customers or prospects. You can get a bunch of 4" x 6" post cards professionally printed and use them as needed throughout the year. Or, if you're on a tight budget, you can produce them in house on your office printer. Buy some 8 ½ x 11 card stock paper at your office supply store, print them four-up to a side, and cut them apart with a paper cutter. You can put on labels and a 28 cent postage stamp and drop them directly into the mail. What’s nice about this method is that you don’t have to print and mail them all at once. You can buy a prospect list (or use your existing customer list) and address and mail a few every day.

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