Tuesday, January 11, 2011

Want to improve your ad response rate? Then you MUST include a strong call to action!

Too many ads simply say, “Hey, we’re a great company,” and leave it at that. Ads that never ask the prospect to do anything are weak and non-effective.

Don’t assume that readers will know what to do by simply seeing your ad. You must tell them what to do and how to respond to your offer. Never leave it up to them to figure it out. They won’t! If you want prospects to call you then you must come right out and say so by adding a call to action statement to your ad that says something like, “Pick up the phone and call me right now!” Make your call to action copy bold and easy to understand

If you want to turn up the response rate even further, add deadlines, add rewards for quick response and describe an easy refund policy to decrease buyer resistance.

Below are some examples of strong call to action copy:

· CALL NOW! All this can be yours! You can have it immediately by picking up the phone and calling the following number!

· ACT NOW! I take all the risk. If you’re not satisfied, simply return the product and I’ll quickly refund your money. No questions asked! You win all the way! Do it NOW!

· Don’t Put It Off! As an early bird buyer, I’ll include a big bonus package, absolutely FREE! After next week, I won’t be able to include the bonus as part of this offer, so act now!

P.S. - Why not let Mike French & Company help you get it your advertising done right this year! Below is a description of what we can do for you.

Mike French & Company, Inc. has specialized in direct mail marketing & services for the automotive recycling industry since 1982--we design it, print it & mail it. We also do marketing and direct mail project for other businesses as well.

Being a one-stop-shop, we also do custom web site design, provide all kinds of printing (everything from business cards to 200+ page magazines), custom mail lists (offering free mail list research & free list reports), professional graphic design (with three graphic designers on staff), and they provide complete mail fulfillment services.

We are the largest promotional products supplier in the automotive recycling industry and are able to put your logo and/or contact information on over 400,000+ different promotional items such as many kinds of banners, labels of all shapes and sizes, ink pens, mugs, clipboards, presentation folders, inspection tags, caps & clothing, business forms, automotive tools, and even hot-air-balloons!

We have been members of ARA for many years as well as members of other regional automotive recycler associations across the country. We specialize in marketing recycler associations and provide all convention promotional items, badges, ribbons, and signage. Mike French, speaks on the subject of marketing at many automotive recycler conventions & trade shows from coast to coast.

Call Mike French & Company right now to help you put together a marketing plan for your company based on your specific needs and your advertising budget. We’ll work out the possibilities for you. We will make it easy for you to advertise and even work out easy monthly payments you will like! Call Toll Free: 1-800-238-3934. Or email us at Harmony@mikefrench.com

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