Tuesday, December 21, 2010


A few weeks ago I told you that the biggest mistake made by most self-advertisers is when they place the name of their company or logo at the top of their ad, rather than to use that valuable space for a powerful, eye-popping, response-pulling, headline. Here are 17 things you can do:

1. Target the right prospect. Attention: Collision Shop Owners on a tight budget”

2. Make a big promise. “We Will Guarantee Your Installations Costs!!”

3. Offer a big benefit. “Save 50% or more off list”

4. Solve a problem. “Losing money because your bids are too high? We have the perfect solution!”

7. Use the word “FREE”. “Free delivery”, “Free Technical Support”, “Free Mug”.

8. Use Passion. “We won’t be undersold!!”, “I Guarantee it!”, “You have my word!”.

9. Push emotional buttons. Fear, Greed, Lust, Hate, Love, Compassion, Revenge.

10. Compel the reader to read the rest of the story. “Bill Whitson saved $46,597.00 on used parts last year, here’s how.”

10. Stop the prospect and make them act now.

“2 Free Packers Tickets to The first 50 who call”

11. Ask a question. “Got Milk?”

12. Use the power of curiosity. “Why are these people smiling?”

13. Offer a reward. “$50 Finder Fee paid for wrecked cars.”

14. Use attention-getting words. “Secrets”, “Easy”, “How to”, “Warning”, Public Notice”.

15. Make a shocking statement. “If the parts are late, they’re free!”

16. News like quality: “Innovative auto parts recycler announces new revolutionary parts delivery system”

17. Use Apples to Oranges comparisons:

“Like a Rock”

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