Tuesday, November 30, 2010


With all the new competition coming into the used parts arena, I have gotten calls from clients concerned about how to keep up with the competition’s coupon offers. If you’re concerned about this, you can do what most major grocery stores, electronic stores, and a few other shrewd business owners are doing, and that is to accept the competitors’ coupons. This puts all their advertising to work for you. And if you are really gutsy, and can afford to do it, DOUBLE the value of competitors’ coupons that you redeem! This will stop them dead in their tracks.

Next tip, I will tell you how to create an “Implied Endorsement” ad. This little secret can save you a bundle

1 comment:

  1. Or even adding 10% to their coupon amount will make it more valuable for them to redeem competitor coupons with you.