HOW TO CREATE YOUR OWN AD USING THE ABOVE FORMULA
Now, here’s how you can use this formula in designing your own ads. The first step is to identify a common problem your customers are very concerned (even worried sick) about. Don’t guess about this; actually go to the trouble to find out. How do you do this? Ask them! You want to find out what keeps them awake at night with their eyes wide open, staring up at the ceiling in a cold sweat. Next, discover (or create) a way for your products and services to solve their big problem. Remember the big selling secret: you are selling solutions to problems.
Next marketing tip I’ll give an example of this formula being used to sell auto parts.