Monday, July 12, 2010

POSITIONING TEST


Do you know where you stand in the mind of your market place? Here’s how to find out.

McDonalds has let it be known that its hamburger stands have sold twelve times as many hamburgers as the world has people. (WOW!).

By the way, an on-the-street-survey asking folks rapid fire direct response questions: “When I give a word, you tell me the first thing that pops into your head . . . “Up” (common answer, down) . . . “Black” (common answer, white) . . . “Hamburger” (common answer, McDonalds!!). That’s what’s known as great positioning. Try the same test in your market area and throw in the words “Auto Parts” and see if your name pops up. If it doesn’t, you may have a positioning problem in your marketing area. The right kind of marketing will fix it!

In a study done by the University of Illinois, it was discovered that you could do something very simple to increase the buying power of those reading your signs. Next tip, I’ll explain.

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