Marketing (selling) is more than guesswork it is science. There are some tried and proven marketing formulas that will consistently work. What this means is that if you do exactly the same presentation x-number of times you can predictably produce y-number of results. When you go into a selling (persuasion situation) of any kind, it is just plain crazy to resort to guessing. If you are serious about getting results from your advertising efforts, you must study and learn selling fundamentals and selling formulas.
There are lots of selling formulas. Here are two common ones:
(1) “Problem - Agitate the Problem - Solution,”
(2) “Before and After Persuasion.”
I will discuss each of them in the next two marketing tips