Monday, October 4, 2010

IF YOU MUST LOCATE YOUR COUPON INSIDE YOUR MAILER


Remember, a big part of having your coupon on the outside of your mailer is to be seen easily by those sorting their mail over the trash. A way to get around this problem, if you must locate your coupon inside, is to announce the coupon with some teaser copy or a “flash” on the outside that says something like, “See Money Saving Coupons Inside!”

Next tip, I’ll tell you how to design coupon offers.

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