“PROBLEM - AGITATE THE PROBLEM - SOLUTION”
You see this formula used often. A good example is The TV ad for nail-fungus medication. The ad begins by pointing out the problem and then agitates it by showing an embarrassed victim burying his ugly infected toes in the sand. Finally, they give the solution, which is, of course, their medicine and what it can do. The “victim” now fully recovered, is playing on the beach, smiling, happy, proud, free of the ugly embarrassment.
Next marketing tip I’ll explain how to create your own ad with this formula.