Monday, October 25, 2010

EXAMPLE OF THE SELLING FORMULA:


“PROBLEM - AGITATE THE PROBLEM - SOLUTION”

You see this formula used often. A good example is The TV ad for nail-fungus medication. The ad begins by pointing out the problem and then agitates it by showing an embarrassed victim burying his ugly infected toes in the sand. Finally, they give the solution, which is, of course, their medicine and what it can do. The “victim” now fully recovered, is playing on the beach, smiling, happy, proud, free of the ugly embarrassment.

Next marketing tip I’ll explain how to create your own ad with this formula.

Monday, October 18, 2010

USING PROVEN AD BUILDING FORMULAS


Marketing (selling) is more than guesswork it is science. There are some tried and proven marketing formulas that will consistently work. What this means is that if you do exactly the same presentation x-number of times you can predictably produce y-number of results. When you go into a selling (persuasion situation) of any kind, it is just plain crazy to resort to guessing. If you are serious about getting results from your advertising efforts, you must study and learn selling fundamentals and selling formulas.

There are lots of selling formulas. Here are two common ones:

(1) “Problem - Agitate the Problem - Solution,”

(2) “Before and After Persuasion.”

I will discuss each of them in the next two marketing tips

Monday, October 11, 2010

HOW TO DESIGN COUPON OFFERS


COUPON OFFERS:

There are lots of different ways to design coupon offers. You can offer money off such as, “$25 off any Transmission.” Or you can offer a percentage off such as, “10% off any Engine.”

You can offer something for free with a purchase, such as, “Get a FREE T-Shirt with any purchase,” or, “Get a FREE Dinner & Movie with the purchase of any front clip.” You get the idea.

Then there are a multitude of combinations: “Buy one and get one free.” Or the same deal only stated differently, “Get two for the price of one.” Or, “Buy two and get one free,” or even “Buy three and get the fourth one free,” etc., etc.”

Then there are other “apples/oranges” combinations, which means, if they buy one thing they get a different item at a discount, such as, “Buy Any Front Clip and receive 50% off any pair of doors” (or whatever).

Did you know there are proven ad building formulas that will consistently work every time you use them? Next week I’ll tell you about two of them.

Monday, October 4, 2010

IF YOU MUST LOCATE YOUR COUPON INSIDE YOUR MAILER


Remember, a big part of having your coupon on the outside of your mailer is to be seen easily by those sorting their mail over the trash. A way to get around this problem, if you must locate your coupon inside, is to announce the coupon with some teaser copy or a “flash” on the outside that says something like, “See Money Saving Coupons Inside!”

Next tip, I’ll tell you how to design coupon offers.