Monday, September 20, 2010


Discount coupons can dramatically improve your advertising project response rate, but only if they are designed correctly. Here are some tips on how to make them work for you:

1. Make coupons look like coupons. Put a thick dashed-line around them (or around the entire ad), so there is no confusion. Avoid fancy borders and certificate type borders.

2. Make the offer the main focus. If the offer is “$25 Off” make sure the “$25 Off” is the biggest thing they see. Don’t make it hard to see the good deal by making your offer obscure.

3. Make it obvious that the coupon should be clipped. Place an icon of scissors near the top left-hand corner of the border.

4. Include a graphic (or picture) of the item being offered

Next ad tip, I’ll give you a coupon placement hint that will dramatically improve your ability to track response.

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