TO ENABLE YOU TO TRACK RESPONSE:
Track your response and capture the names of coupon users by placing the coupon on the verso (backing) page from the mailing label. If you do this, every coupon returned will have the name and address of those who turned them in. This works well for postcard type mailers but is not always best for multi-page mailers where the coupon would end up inside the publication and out of sight to the receiver.
Next tip, I’ll tell you what to do if you find that you MUST locate your coupons on the inside of your mailer. You can still make them work for you!