Your employee photos are sending subliminal messages! This is known as body language and it is sending a message all by itself that most people will subconsciously pick up on -- it could affect their buying decision.
Here’s the rule to remember: When a subject is leaning toward the viewer, he appears more dynamic, more assertive, more positive, and appears to have a leadership quality. On the other hand, if he is leaning away he appears just the opposite, and if his head is cocked to the right he appears insincere, unsure of himself, less intelligent, and even unprofessional -- all this because of poor cropping. Most don’t know this secret however; so don’t feel bad if you’ve missed it until now.
Next tip, what your thinking should be regarding your advertising objectives.