Monday, July 19, 2010


According to a study at the Food & Brand Lab at the University of Illinois at Champaign, shoppers will buy more of a product if you put a number on the sign next to it. The study looked at 43 different kinds of signs in four locations around the country. Researchers found that signs with high purchase limits - “Limit 12 per customer” - boosted buying. Suggestive signs- “Buy 12 for the weekend” - and those with multiple-unit prices - “Buy 3 for $3” - also increased sales.

Do you have a trade show booth? If so, you can change one simple thing to make more money. Next tip, I’ll explain.

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