If so, you can change one simple thing and make more money. According to two studies by Incomm Center for Trade Show Research, Chicago, Ilinois:
- 65% of visitors to booths during the last half hour of shows are the best prospects, versus 12%-20% during peak traffic times.
- 68% of 250 salespeople interviewed said they met a good prospect during the final half hour of the exhibit day. And 21% made a sale from a lead they got in the last half hour.
- 93% of attendees said no salespeople were on duty at one or more booths they visited during the last half hour of the show.
So, it’s simple! Don’t tear down or leave early. Instead, pay special attention to booth visitors during the last half hour of the show.Next tip, I’ll give you seven rules your must fullow, for designing a direct response ad, if you want your ad to be more than a tax deduction (in other words, it works!)